I probably spend too much time worrying about stuff. But honestly it’s the little things that can make such a difference. Take the other day, there I was in my local branch of Waterstones soaking up the atmosphere at one of my favourite bookshops when an all too familiar event occurred.
Now granted it wasn’t earth shattering but it did leave me feeling disappointed and that’s what is worrying, because I am a big fan of the high street, I like my routine at the weekend, browsing the shops, coffee and cake, you know that sort of thing.
So there I was busy reconnoitring the local shops, on the lookout for early Christmas presents for my daughter, a lively toddler who loves to challenge my creativity when it comes to gifts. Looking for that little something that was capable of exciting and delighting her in equal measure.
What better place then than Waterstones for such a gift? Not only do they have books aplenty but also some great toys and games and a fair few stocking fillers as well. Surely I would not leave there empty-handed?
But you see I did and for one simple reason, because in quick succession and from different parts of the store I found myself picking up a fairy model, a Christmas card and finally, next to the point of sale, a rather quaint wooden ‘model village set’ in a mesh bag. But not one of them had a price tag!
As I said not earth shattering, just hugely annoying because none were labeled with the price, nor were there prices shown on the shelves or above (I checked).
I mean WHY? How on earth does that help me, the customer to make an informed choice? How does it keep my desire in place to stay there and shop some more? ONLINE is killing you for goodness sake, shops are disappearing at a rate of knots and you make it difficult for me to buy. What earthly reason could there be for this lack of foresight?
It is not just Waterstones of course. There are many other outlets too numerous to mention that seem to have forgotten how to use the little sticky tape machine. But to see a bookshop forgetting how to price their stock seems absurd.
By the way I just looked up a similar wooden model village online; it took me seconds to find a shop called, appropriately enough, Past Times who were selling one at the very attractive price of £6.00
Perhaps someone can let Waterstones know?